Hypermedia

Hypermedia favours an expanded and more complex object of study, as well as inviting an experimental mode of authoring. These potentialities are enshrined in two principal advantages that hypermedia can offer the ethnographer.  
Hypermedia allows readers to trace their own paths through chains of links as well as, potentially, creating their own links. As soon as one introduces multiple links into a hypertextual document (rather than merely having a linear sequential link from one ‘page’ to the next), the author can no longer control how a reader will progress through the environment created, and which directions s/he will choose to pursue. Associations and lines of enquiry can thereby emerge in the act of reading that may not be predicted in advance by the author. Although there is nothing inherent to the provision of. multiple pathways or trails in EHEs that will push the reader into constructing pathways of their own, the presentation of interlinking avenues of enquiry and the facility for switching among them aims to encourage readers to approach the ethnographic environment as a shifting matrix of connections rather than a fixed grid of self-contained narratives. However, the actual usage that readers make of such potential remains a matter for empirical investigation.
It becomes possible to create all kinds of multiple links between both the data assembled and the interpretative texts which comment upon these data. This facility allows the object of study to breach the boundaries of the research setting itself, since connections can be made with all kinds of intertextual resonances in mind. Different types of interpretation can be accommodated, so that both the voices of participants and the author's commentary can be more creatively integrated.  For example, the creation of ‘paths’ through the hypertext with appropriate labelling, so that the linkages and ruptures between interpretation, the data presented and the potential ‘intertexts’ of the ethnography itself can be more explicitly foregrounded. Whilst these pathways are designed to guide the reader in the direction of authorial argumentation and/or suggestion, the very accessibility and 'proximity' of the data texts may open up channels for innovative interpretation and reinterpretation – both in terms of analysis and representation.
Hypermedia enables both the complexity of the object of study and the mode of its representation to be more fully and flexibly articulated.
 

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