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Enterprise through education innovation

From the essence of our graduates being able to make ideas happen, Cardiff University Enterprise aim to support the development of contextualised discipline led enterprise related attributes, so that students’ can go on to make a difference.  Cardiff University Enterprise offers specialist curriculum development support for the embedding of attributes associated with enterprise and entrepreneurship.  

Enterprise has a connection to employability, innovation, commercialisation, knowledge transfer and business start-up and therefore can be considered a graduate attribute.  Enterprise can be linked to a range of intellectual, emotional and social skills that allow for the application of creative ideas and innovations.  It can include ideas development, taking the initiative, critical thinking, identifying opportunities, innovation, problem solving, making things happen, networking, communication, strategic thinking and decision making.  Graduate attributes associated with enterprise link to a learner’s capacity for innovative thinking.  Enterprise often involves a sense of ‘practical action’, whereas entrepreneurship is more readily associated with business venture creation.  

The strategy adopted by Cardiff University Enterprise is not to bolt-on, but to work with academics to contextualise enterprise for their own discipline.  In this way the attributes developed have a relevance to the discipline, can allow for advanced subject understanding and appear to gain strong student feedback.

What do we offer by way of support to academic staff?

Discipline/enterprise alignment meetings: Future development often starts with discussion on the themes being taught and aligned to the development of graduate attributes through enterprise.  Publications and case examples maybe used to facilitate discussion.  Meetings may progress to initiate the structuring of new pedagogic interventions and assessment through clear lesson planning.

Embedded Enterprise Exchange: An open peer sharing forum for the discussion of discipline led advancements in pedagogy and assessment.  The Exchange may contain internal or external examples outlined by students or staff, provocational discussion groups, development exercises and informal networking.  The next Exchange date is scheduled for 10th November 2014 [email to register].  Further dates are scheduled for February and May 2015.

Group based curriculum innovation: Tailored group development opportunities can be delivered using practical examples and exercises that allow for reflection on curriculum development opportunities through enterprise related pedagogic advancement.

Review of Enterprise in Curricula: Detailed educational objectives for enterprise can be used to review a module and aid reflection on the development of graduate attributes.  The level of opportunity for enterprise related development can be expressly outlined against QAA (Sept, 2012) benchmarks. 

Student feedback: With the aim of future development, student focus groups and a review of reflective work for enterprise capability development can be supported.  

New for 2014/15: A standalone module that develops attributes for enterprise & employability through an authentic learning activity where students’ group together to support the development of a social enterprise.  For more information click here or email


Case examples of enterprise education

Contact Cardiff University Enterprise's Neil Coles or Jahanara Begum via telephone 02920781442 or email | Cardiff University Enterprise is part of Careers & Employability, Student Support & Wellbeing

Neil Coles is the HEA sponsored EEUK/NCEE National Enterprise Educator of the Year 2013/14