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Supporting Fairtrade Fortnight

24 February 2012

Fairtrade Fortnight web

The University and Students’ Union are celebrating Fairtrade Fortnight (27 February to 11 March 2012) with a range of special promotions and offers.

The theme for this year’s event is ‘Take a Step’. One of the ways in which the Fairtrade Foundation is asking Cardiff to get involved is by encouraging them to take their own steps for Fairtrade every day, every week or every month throughout 2012 to make a difference to the lives of farmers in the developing world who produce the products we buy and sell.

The Fairtrade Foundation, who awarded Fairtrade status to Cardiff University and the Students’ Union in 2007, wants the public to take 1.5 million steps for Fairtrade in 2012. That’s one for every producer they aim to work with around the world, helping the millions of people who are struggling to feed their families because they are not paid fairly for growing or producing the goods on which we all depend.

Those taking part can choose from over 4,500 Fairtrade products, from supermarket own label to premium brands.

To start the day, people can put on a Fairtrade cotton t-shirt, eat a nourishing bowl of Fairtrade cereal or drink a glass of Fairtrade fruit juice. At the end of the day, they can celebrate their steps with a glass of Fairtrade wine or a bar of delicious chocolate.

The Students’ Union will be hosting Fairtrade stalls throughout the fortnight, in the main Union building and in the IV Lounge on the Heath Park campus, promoting Fairtrade awareness and produce. Discounts on Fairtrade clothing will be available in the Union shop and there will also be promotions on Fairtrade drinks in Union outlets.

Campus Services Division will be running offers on a variety of Fairtrade products in coffee shops, including a special £1.50 deal for a hot drink and Fairtrade flapjack or muffin. There will also be opportunities to sample Fairtrade products at tasting stands in Humanities coffee shop (Cadbury’s – 6 March) and the Tower/Biosciences coffee shops (homemade cakes – 7 March).

Schools and Divisions are invited to get involved and organise their own events to promote the Fortnight. For example, Information Services will be holding a variety of competitions for its staff, as well as holding a cake stall to raise funds for Tradecraft.

Dr Alastair Smith, Centre for Business Relationships, Accountability, Sustainability and Society (BRASS) will be discussing his PhD research into Fairtrade policy and practice on 29th February at 12.30pm in the BRASS meeting room, 55 Park Place.

The talk, entitled ‘Contesting the meaning of Fairtrade Policy and Practice: Fairtrade, public procurement and Malawian rice in Scottish schools’, will report on Dr Smith’s research into the incorporation of Fairtrade governance into UK public procurement activity, using Scotland as an overall case study. To book a place, click here.

The Fairtrade Foundation’s website offers resources and inspiration for anyone wishing to get involved.

To watch the campaign film for Take a Step for Fairtrade, click here.

Related links

Cardiff Students’ Union