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Shaping the future of journalism

07 March 2012

Richard Sambrook webRichard Sambrook

One of the UK’s foremost figures in journalism who led the BBC's international news services across radio, television and new media is to join Cardiff University.

Richard Sambrook has been appointed as Professor of Journalism and the new Director of the Centre for Journalism at the University’s School of Journalism, Media and Cultural Studies. He will succeed Richard Tait who retires from the post in September.

Currently Global Vice Chairman and Chief Content Officer at Edelman Public Relations, Richard Sambrook spent 30 years at the BBC, leading teams at the frontline of national and international journalism.

As Director of the BBC's Global News division, Richard led the corporation’s newsgathering operations around the world. He was instrumental in establishing its 24 hour news channels and internet sites, its live satellite newsgathering and broadcasting.

During his time at the BBC, Richard was senior producer and deputy editor of the Nine O'Clock News, working on location in the Far East, Middle East, Europe, Russia and the United States. He has produced coverage for three General Elections, the collapse of the Berlin Wall in 1989 and co-ordinated the BBC’s coverage of the war in Bosnia.

Professor Justin Lewis, Head of the School of Journalism, Media and Cultural Studies said: "We're delighted to have Richard Sambrook join us at Cardiff. Richard is a leading figure in British journalism, one who is highly respected not just in the UK but around the world. The School is committed to developing high quality and innovative approaches to journalism in uncertain times, and Richard will play a leading role in that endeavour."

Richard’s career began as a trainee journalist with Thomson Regional Newspapers in 1977 when he worked with Celtic Press in the Welsh Valleys and the South Wales Echo. He joined the BBC in 1980 as a sub-editor in the radio newsroom, rising to Director of the BBC's Global News division before he left in 2010. At Edelman Public Relations, he has helped clients worldwide produce video content and led the company's global crisis and issues department.

Speaking about his appointment at Cardiff, Richard said: "I am delighted to be returning to Cardiff to lead the Centre for Journalism. It has an outstanding reputation for training and research on which I will do my best to build. Journalism is undergoing huge changes and the opportunity to support and train the next generation of practitioners and contribute to the future of the profession will be challenging and exciting."

Richard will take up his post at Cardiff in September 2012.

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School of Journalism, Media and Cultural Studies