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Helping businesses in the Valleys to stay competitive

19 January 2009

people in a computing class

The Centre for Lifelong Learning has teamed up with the Heads of the Valleys Innovation Programme (HOViP) to equip businesses in the South Wales Valleys with essential skills to help them survive in a time of economic difficulties.

Cardiff is the first Higher Education institution to partner the Heads of the Valleys Innovation Programme in an effort to bring relevant, partially subsidized training provision to a target audience of businesses, including social enterprises, in the boroughs of Caerphilly, Blaenau Gwent, Merthyr Tydfil, Rhondda Cynon Taff and Torfaen.

Clare Sinclair, Business Development Manager in the Centre for Lifelong Learning, said: "In a recession the training budget is usually one of the first to go, especially for smaller businesses. Our courses respond to local business need and the funding offered by the Heads of the Valleys Innovation Programme will enable more businesses to access them during this difficult time."

Two courses are being offered to help delegates develop skills which are essential to local businesses, especially in this difficult trading time. Sales for Non-Sales Persons, a highly practical one-day training course, and Media Relations, a course offering a concise introduction to the basics of professional and effective media relations.

Phil Burkhard, Heads of the Valleys Innovation Programme Manager, commented: "In these challenging economic times we are delighted to be working with Cardiff University to make relevant training courses more accessible to the business community in the Valleys. This includes courses that will be run at venues in the region as well as in Cardiff. It is a practical and exciting development that we are keen to build-upon."

The Open for Business Programme at the Centre for Lifelong Learning offers professional development courses in a range of subject areas. For more information about available courses, visit or telephone 029 2087 5274.

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