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29 November 2007
The man behind the campaign to reclaim bank charges, council tax, mortgage fees and more will deliver a public lecture at Cardiff Business School on how individuals are fighting back against corporate giants in the multimedia age.
Almost 10 years after studying Broadcast Journalism, Martin Lewis, founder of Britain’s biggest and most popular money website moneysavingexpert.com, is back with a public lecture - ‘consumer revenge’ – his own insight into how to get revenge and become a more savvy and wealthy consumer.
On Wednesday 5 December, the star of numerous TV and radio programmes, including ITV’s Tonight, GM-TV, BBC Radio 1 & 2 and his own ITV series Make Me Rich, and author of the best selling books including The Money Diet will be revealing his secrets of how to become a more powerful consumer in today’s internet age.
Former columnist for the Sunday Express, Guardian and The Sunday Times, Mr Lewis said: "Companies spend billions of pounds every year on marketing, advertising, sales training and yet, as consumers, we don’t get any training on how to be an effective buyer. The internet is helping turn the tables as consumers become more active and savvy, shifting the balance of power more in favour of the consumer."
The lecture is the second in a series of Cardiff Business Alumni Lectures by prominent and successful Cardiff University alumni. On this occasion is jointly hosted by the School of Journalism, Media and Cultural Studies and Cardiff Business School. Previous speakers have included David Smith, economic editor of The Sunday Times who returned to give his personal view of Britain’s economic recovery.
Professor Bob McNabb, Dean of Cardiff Business School said: "Being able to welcome back past students who have gone onto great things is always an honour and a pleasure. Martin is the second of many distinguished guests who are sure to impress us with their knowledge and expertise."
The Cardiff Business Alumni Lecture takes place in the Julian Hodge Lecture Theatre, Cardiff Business School, commencing at 6.45pm. For further information, or to book a place, e-mail conference organiser Julie Mein on MeinJA@cardiff.ac.uk or visit www.cf.ac.uk/carbs
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