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14 June 2007
Cardiff University is furthering its commitment to the local community with a major collaborative initiative to keep Cardiff’s streets clean at the end-of-term.
Cardiff Students’ Union is raising awareness amongst students from all local universities, of the requirement to dispose of their end-of-term rubbish and recyclables in a socially responsible manner.
Working closely with the City Council and local landlords, Cardiff Students’ Union and the Keep Cardiff Tidy Campaign (KCT) has launched a "Get it Out of Cardiff" initiative in a concerted bid to keep the streets clean.
Cardiff University Students’ Union vice-president, Ed Jones, said: "We are calling on all students to clear their rubbish for collection on time. Extra waste collections are being mounted over two weekends so there’s no excuse for missing pick-ups."
12,000 flyers, 1,250 beermats, hundreds of posters, t. shirts and banners have already been distributed across the city detailing the additional collection dates (starting Friday June 15). The campaign particularly targets students living in Cathays and Plasnewydd (Roath), Gabalfa and Adamsdown. In addition a permanent display is set up in the Students’ Union building highlighting the campaign.
Les Rees, Director of Regional Liaison said: "Cardiff students are extremely active on behalf of the community as well as making a significant economic contribution to our city. Student Volunteering Cardiff has record numbers of supporters, with more than 900 student volunteers who are actively helping others. A good impression is the only thing students’ from all local universities should leave behind at the end of term and the University is strongly committed to this collaborative campaign."
The campaign features two second year School of Journalism, Media and Cultural Studies students appearing to bare all on posters and leaflets. The campaign aims to retrieve at least 100 tonnes of waste, an increase on the 80 tonnes collected last year.
Tegryn Jones - Chief Executive of KCT Partner Keep Wales Tidy said: "This is a novel campaign that is high on impact and low on clothes! We have found that in general, campaigns which are off-the-wall work better in claiming attention. It is also good to see that a measurable target has been set and we will be viewing the results with great interest."
The city is also reminding landlords of their responsibilities to clear-out and dispose of unwanted furniture. The National Landlords Association is also backing the campaign.
In addition the University is organising the disposal of waste for 5,100 students in university halls and houses.
The extra rubbish collection dates (before 12pm) are:
(All rubbish, recycling and furniture must be on the pavement at the front of the house).
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