Communication Workshop Series
This workshop series which aims to support the University’s communication strategy. Effective communication not only engenders a sense of community, it creates a culture of trust and supports our vision to be one of the world’s leading universities.
Staff may attend all, or individual, modules.
Building a Marketing Strategy
In an increasingly competitive market it is essential to understand the benefits of an effective marketing strategy. This course will provide a framework for building and developing a marketing strategy within an academic context, in line with the University’s strategic aims and taking into consideration current higher education factors. The session will provide guidance on implementing your strategy as well as how to evaluate its success.
Date to be confirmed
10:00 – 16:00
Managing Media Relations
Media coverage can help communicate the impact of your research & reach a wide audience. If a journal article, for example, has media coverage a citation add-on effect often results.
Whether it's pure news reporting or comment and analysis, the media remains as important as ever. Knowing how the media gathers and chooses the stories it runs and how it sieves and analyses the information it collects is vital to good media relations. This course offers practical advice on how academic staff can work effectively with the media to promote their research and deal with media enquiries including:
- Presentation skills;
- How to deal with difficult questions;
- How to get your message across effectively;
- Working with the University’s Public Relations Team.
Two half day sessions will be held across the next academic year – dates to be confirmed