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Cardiff Business School

We’re an AACSB International and AMBA-accredited business school with a clear public value purpose: to make a positive impact in the communities of Wales and the world.

Courses

Think about the world of business in new ways ready to make a positive contribution to the economy and society.

Research

We co-create world leading research to help solve global challenges in work, innovation, economies and organisations.

Jonathan Gibson, from ITN productions, talks to Professor Rachel Ashworth, Kirsty Williams MS, Yaina Samuels, Professor Calvin Jones, Professor Jean Jenkins and Gopinath Parakuni about Cardiff Business School's role in generating public value in Wales and the world.
Team working on jigsaw

Supporting small business and entrepreneurs

We can provide targeted support and development opportunities through our teaching, research and engagement activities.

A male MBA student in discussion with fellow students.

The Cardiff MBA

Tackle leadership challenges and consider the economic, social and environmental impact of global business.

Executive Education room

Executive Education

Our transformative Executive Education provision is research-led, practitioner driven and achieves real and measurable impact.


Right quote

We need to imagine how the world can be different. We look at issues from multiple perspectives and challenge the status quo. Business schools aren’t normally explicit about making a big impact on society, but we are. This is the generation that’s going to put it right.

Rachel Ashworth Dean and Head of School

Why The Body Shop shouldn’t have failed in an age when consumers want activism from their brands

11 April 2024

Dr Zoe Lee has co-authored an article in The Conversation which argues that in the age of activism, The Body Shop – a global beacon of ethical retailing, shouldn’t have failed.

As the world’s first Public Value Business School, we care about more than economic success, we want to bring humanity, sustainability, generosity and innovation to the business sector.