CBS Faculty
Prof. Gordon Foxall
Distinguished Research Professor
Office: R03, Aberconway Building,
Cardiff Business School,
Colum Drive, Cardiff,
CF10 3EU. UK.
Telephone: +44 (0)29 2087 4275
Fax: +44 (0)29 2087 4419
Email: Foxall@Cardiff.ac.uk
My theoretical research is concerned with the philosophy of economic psychology, specifically the explanation of consumer choice. This inter-disciplinary work involves aspects of the philosophies of mind and psychology and cognitive neuroscience as well as economic psychology (Foxall, 2007). The theoretical work is accompanies by a flourishing programme of empirical investigation (Foxall et al., 2007). This has led to the formulation of an overall epistemological position, intentional behaviourism, and of the Behavioural Perspective Model of consumer choice (BPM). The testing of this model involves using the methodology of behavioural economics to elucidate patterns of brand and product selection in natural settings of consumer behaviour, the experimental analysis of choice in both natural (e.g. store) and laboratory settings, and survey investigations of consumers’ cognitive styles with respect to innovative purchasing and consumption and affective responses to consumer environments. My group is involved in the analysis of panel, experimental, and survey data on consumer decision making and the diffusion of innovations, as well as the broader interpretation of consumer choice (see Consumer Behaviour Analysis Research Group).
TEACHING PROFILE
MBA Buyer Behaviour
MSc Behavioural Aspects of Marketing
Undergraduate: Advertising and Marketing Communication
PhD supervision
Selected Publications
Books:
Foxall, G. R. (2007). Explaining Consumer Choice. London and New York: Palgrave Macmillan.
Foxall, G. R., Oliveira-Castro, J. M., and Schrezenmaier, T. C. M. (2007). The Behavioral Economics of Brand Choice. London and New York: Palgrave Macmillan.
Refereed Papers:
Foxall, G. R. and Yani-de-Soriano, M. Y. Situational influences on consumers’ attitudes and behavior, Journal of Business Research, 2005, 58, 518—525.
Oliveira-Castro, J. M., Foxall, G. R. and Schrezenmaier, T. C. Consumer brand choice: individual and group analyses of demand elasticity. Journal of the Experimental Analysis of Behavior,85, 2006,147–166.
Foxall, G. R., Oliveira-Castro, J. M., James, V. K. and Schrezenmaier, T. C., Consumer behavior analysis: the case of brand choice, Revista Psicologia Organizacoes e Trabalho, 6, 2006, 50—78.
Foxall, G. R., Explaining consumer choice: Coming to terms with intentionality, Behavoural Processes, 75, 2007, 129—145.
Foxall, G. R., Intentional behaviorism. Behavior and Philosophy, 35, 2007, 1—55.
Foxall, G. R., Oliveira-Castro, J., James, V. & Schrezenmaier, T., Consumer behavior analysis. I. The Behavioral Perspective Model. Management Online Review, 2007. [http://www.morexpertise.com/view/70]
Foxall, G. R., Oliveira-Castro, J., James, V. & Schrezenmaier,
T., Consumer behavior analysis. II. Consumer brand choice. Management
Online Review, 2007. [http://www.morexpertise.com/view/69]
additional activities
Convenor Consumer Behaviour Research Group.