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CBS Faculty

photograpKelly Page-Thomas

Dr. Kelly Page
Lecturer in Marketing and Strategy

Office: S22
Aberconway Building
Cardiff Business School,
Colum Drive, Cardiff,
CF10 3EU. UK.

Telephone: +44 (0)29 2087 5785
Fax: +44 (0)29 2087 4419
Email: pagekl@cardiff.ac.uk

Education
Current Teaching Commitments

Kelly's lecturing and speaking activities include undergraduate, masters and executive education programs in the UK, Europe and Australia on Marketing Research, Marketing Communications and Electronic and Interactive Marketing. Kelly has delivered MBA and Masters marketing modules for GGSM (Grenoble France), ALBA Graduate Business School (Greece), APESMA Management Education (now Chiefly Business School) (Australia)and is alumni from the University of New South Wales (Australia). Her current teaching commitments at Cardiff Business School include:

Research Area and Output

Grounded in the fields of psychology and sociology, Kelly was awarded her Ph.D. from UNSW (Australia). Her Ph.D. examined the effects of user knowledge and perceptions of hypermedia technology on technology adoption and usage. Her research activities span a variety of fields focusing on the psychology of human-technology interaction, human knowledge and learning; connectivity and communication, electronic technology difussion and adoption, and the evolution of electronic business activities.

Specialities:
Human Knowledge & Learning;
Usability & Human-Technology Interaction
Connectivity & Communication
Electronic Marketing
Market Research
Insight Generation

Kelly’s current research activities include projects that investigate:

Her commercial experience is grounded on commercial marketing research and consulting contract in electronic marketing and human-insight generation spanning FMCG’s, technology and the public sector. 

Professional Leadership & memberships
departmental Activities
Selected Publications

Journal Articles:

  1. Morgan, R. E., and Page, K. L. (2008) Managing Business Transformation to Deliver Strategic Agility, Strategic Change (In Press), ISSN: 1057-9265.
  2. Rowland-Jones, R., Thomas, P., and Page-Thomas, K. L. (2007) Quality Management Tools & Techniques: Profiling SME Use & Customer Expectations, International Journal of Quality and Standards, Vol. 1 (1) [Paper 6], pp.1-17. ISSN 1753-9439.
  3. Page-Thomas, K. L. (2006) Measuring task-specific perceptions of the world-wide web, Behaviour and Information Technology, Vol. 25 (Nov-Dec), 469-477. ISSN 0144-929X
  4. Page-Thomas, K. L. Moss, G., Chelly, D., and Yabin, S. (2006) The provision of service delivery information prior to purchase: A missed opportunity, International Journal of Retailing & Distribution Management, Vol. 34 (4/5), 258-277. ISSN: 0959-0552.
  5. Page-Thomas, K. L. (2005) Electronic marketing: The bigger picture, The Marketing Review, Vol. 5 (3 Autumn), 243-262. ISSN 1469-347X.
  6. Page, K. L. & Uncles, M. D. (2004) Consumer knowledge of the World Wide Web: Conceptualisation and measurement, Psychology & Marketing, Vol. 21 (8, August), 575-593. ISSN: 0742-6046.

Journal Articles (Book Reviews):

  1. Page, K. L. (2001) Book Review: ‘Internet Marketing’ Editors: J. N. Sheth, A. Eshghi and B. C. Krishnan, The Journal of Brand Management, Vol. 8 (May), No. 4-5, pp. 371-373. ISSN 1350-231X.

Books, Book Chapters and/or Case studies

Marketing 1. Baines, P., Fill, C., and Page, K. L. (2008) Marketing (First Edition), Oxford University Press ©2008

Including lecturer Resources:
  1. Page, K. L. (2008) Electronic Marketing Case Insights in Fill, C. Marketing Communications (Fith Edition), Prentice Hall. (Case Details)
  2. Page, K. L. (2006) Electronic Marketing Case Insights in Brassington & Pettitt, Principles of Marketing, (Fourth Edition) Prentice Hall. (Case Details)
  3. Page, K. L. (2003) MBA E-Business Marketing Study Guide (2nd Edition), La Trobe University & APESMA Distance Education. Web Site: http://www.chifley.edu.au/ & http://www.mba-distance-learning.com/
  4. Page, K. L. and Tapper, C (2001) MBA E-Business Marketing Study Guide (1st Edition), Deakin University& APESMA Distance Education. Web Site: http://www.chifley.edu.au/ & http://www.mba-distance-learning.com/

Conference Proceedings

  1. Morgan, R. E., Page, K. L., Berthon, P. and Vprhies, D. W., (2008) Exploration and Exploitation in New Product Development: A Question of Interdependence or Independence; American Marketing Academy (AMA) Winter Conference, February 15th-18th, Austin, Texas.
  2. Page-Thomas, K. L., Robson, M., Uncles, (2007) Men and Machines! Testing the Moderating Effecs of Usage Context and Gender on the Relationship Between Web Knowledge and Web Usability.36th EMAC conference, May 2007, Reykjavik, Iceland 
  3. Page-Thomas, K. L. and Kubacki, K. (2005) How Useful is the Web Where You Live? Investigating Consumer Perceptions of the Web in Poland and the UK, 2005 Academy of Marketing Conference Proceedings, Dublin, July 5-7th.
  4. Reynolds, N., Page, K. L. and Burns, J. (2004) The Effect of Web Site Quality and Satisfaction on Visit Duration, 2004 Academy of Marketing Conference Proceedings, Gloucestershire, July 6-9th.
  5. Page, K. L. (2003) What Do Researchers Really Mean By Usage? Measuring Current Web Session Usage Experience, 2003 Academy of Marketing Conference Proceedings, Birmingham July 8-11th.
  6. Page, K. L. & Uncles, M. D. (2000) ‘Perceived Ease of Web Use and Perceived Usefulness of the Web: Multi-item Scale Development,’ ANZMAC 2000 Conference Proceedings, Griffith University, Gold Coast, QLD, Aron O'Cass and Gary Wolfe, Nov-Dec 2000, pp 916 – 920.
  7. Cowley, E., Page, K. and Handel, R. (2000) "Attitudes toward internet advertising implications for the world wide web", ANZMAC 2000 Conference Proceedings, Griffith University Gold Coast, QLD, Aron O'Cass and Gary Wolfe,: Nov-Dec 2000.
  8. Page, K. L. (1999) 'Media Knowledge: Discussion and Conceptualisation,' 28th EMAC Conference Proceedings, Berlin Germany, May 11th - 14th
  9. Mizerski, R., Straughn-Mizerski, K., Forrest, E. and Page, K. (1998) 'Receptivity to Marketing Communications: Individual Trait or Communications Effects,' Marketing Communications Conference, USA, April.
  10. Page, K. L. (1997) ‘The Relationship Between Market Mavenism and Exploratory Behavioural Tendencies as mediated by Optimum Stimulation Level (OSL)’ ANZMAC 1997Conference Proceedings, Monash University, Melbourne, Vol 3, Pg 682.
Professional Appointments